For Mac app developers

Promotion plans for Mac app developers

1,326 listed apps, 10 categories and 200 in-depth guides — a directory that people and AI search engines both read. Pick the plan that matches how far you want your app to travel.

1,326 apps10 categories200 guides

At a glance

Free listingStandard template, 3 screenshots$0
StarterStyled detail page$99/mo
ProPlus distribution and AI search$499/mo
Plans

Two paid plans, one free listing

Both paid plans start from the same foundation — a faster review and a detail page you control. Pro adds distribution: the homepage, search results, category pages and the AI answers people increasingly start from.

  • Starter

    $99per month

    A detail page that looks like it belongs to your app — and goes live in two days.

    • Priority review and updates — live within 2 business days
    • Detail-page styling: your brand colour, banner background and typography
    • Six screenshots and a demo video up to 60 seconds
    • Feature highlights — up to six, each with an icon and short copy
    • Curated user reviews — pin up to three testimonials
    • Changelog module — your five most recent releases
    • Custom URL slug and meta description
    Start with Starter

A free listing is always available and always will be: standard template, three screenshots and a 200-word description, reviewed in roughly 5–10 business days. It carries no recommendation slot. Both paid plans are billed monthly and can be cancelled at the end of any period.

Pro in detail

What the Pro plan actually changes

See the full comparison →
  • AI search optimisation

    Your app is not only listed for people reading a page. It is structured so that ChatGPT, Perplexity, Claude and Google AI Overviews can quote it correctly.

    • SoftwareApplication structured data, covering Google Rich Results
    • llms.txt configuration so LLM crawlers index the right facts
    • Content shaped for AI summaries: features, use cases and pricing
    • Competitor comparison data, so you surface in “alternatives to X” answers
    • A monthly AI-visibility report tracking where you are cited
  • Permanent homepage placement

    A large card in Editor’s Picks or Recommended, running for as long as you stay on Pro rather than for a fixed campaign window.

    • Screenshot preview and a one-line recommendation written with you
    • Visually larger than a standard listing card
    • Capped at 12 slots in total, so every card gets real exposure
  • Top search placement

    When someone searches a keyword you care about, your app sits in the first three results with a Sponsored label — visible about where it is, never disguised as an organic result.

    • Up to 10 keywords bound to your listing
    • Coverage for precise buying-intent searches, not just your app name
  • Featured on your category page

    The category page is where a reader who has already decided on a job to be done lands. Pro puts you at the top of it.

    • Pinned in the Featured style above the standard listing
    • Three Featured slots per category, so the position stays meaningful
  • Recommended on competitor pages

    The most valuable moment in a directory is when someone is already reading about the app you want to replace. That is where this placement puts you.

    • Shown in the “You May Also Like” block at the foot of similar apps’ pages
    • Reaches readers who are comparing, not merely browsing
Compare

Every benefit, side by side

Benefits included in the Starter and Pro plans
BenefitStarter $99/moPro $499/mo
Free listing, priority review and updates (2 business days)✓✓
Customer support and replies✓✓
Detail-page styling — 6 screenshots and a 60-second demo✓✓
Feature highlights, curated reviews and changelog✓✓
Custom URL and meta description✓✓
Permanent homepage recommendation card—✓
AI search optimisation — schema, llms.txt, visibility report—✓
Top-3 search placement with a Sponsored label—✓
Featured placement on your category page—✓
Recommended on competitor detail pages—✓
Add-ons

Bought on their own, no plan required

  • Homepage hero banner

    A large image link at the top of the homepage, for one month.

    $499

  • Editorial deep-dive review

    A 1,500-word-plus review, written and edited by us.

    $599

  • Category page banner

    A banner slot on one category page, for two weeks.

    $299

  • “Best Mac Apps” nomination

    A nomination in the annual Best Mac Apps roundup.

    $299

Add-ons are open to any developer with or without a plan, are bought individually and do not renew automatically.

Annual billing

Pay for a year, save 17%

Monthly and annual prices for the Starter and Pro plans
PlanMonthlyAnnual, per monthBilled yearlyYou save
Starter$99$82$984$204
Pro$499$414$4,968$1,020

Annual plans are paid up front for twelve months. The 17% is measured against twelve monthly payments: $1,188 against $984 for Starter, $5,988 against $4,968 for Pro.

FAQ

Questions before you commit

What does AI search optimisation actually do?

We apply SoftwareApplication structured data, configure llms.txt, and shape the page’s content so that ChatGPT Search, Perplexity, Claude and Google AI Overviews can index and cite your app correctly. When someone asks an AI for the best Mac video player or for alternatives to a given app, a properly structured listing is the one that can be quoted. That is the mechanism; it is not a guarantee of being named.

How is a free listing different from a paid plan?

A free listing gets the standard detail-page template, three screenshots and a 200-word description, reviewed in about 5 to 10 business days. It carries no recommendation slot and no homepage exposure. Starter and Pro add styling control, more material, distribution and reporting on top of that.

Do placements guarantee a number of impressions?

No. A placement guarantees a position and a duration, not a volume: the impressions depend on the site’s overall traffic. Pro subscribers can see exposure and click data for their own listing in the monthly report.

Can I upgrade or downgrade at any time?

Yes. Upgrades take effect immediately, with the difference for the remaining days charged pro rata. Downgrades take effect at the end of the current billing period.

What is the refund policy?

A first subscription is refundable in full within 3 days, no reason required. After that, billing continues month by month and partial refunds are not offered.

Can I buy an add-on without a plan?

Yes. Every add-on is open to any developer with no plan attached. Add-ons are bought individually and do not renew automatically.

Not sure which plan fits?

Tell us what your app does and where you want it to land. We will say which plan is worth paying for — and if the honest answer is the free listing, we will say that instead.

Email us about plans

All prices are in US dollars and exclude any tax you may owe locally. Last updated .